Versace announces collaboration with H&M!

       Despite Donatella Versace's previous claims in 2008 that "to put the Versace line in H&M would confuse the brand" as she has had to "work very hard to put the Versace line in the luxury section" and " a high street diffusion line simply wasn't the Versace way", she has announced a collaboration with the swedish high street brand. Donatella was obviously encouraged after Alber Elbaz's success with the Lanvin For H&M collection last year. Margareta van den Bosch, creative advisor at H&M states that "Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant - everything Versace stands for.". The collection will be in stores from 17th November, the collaboration will be followed by a pre-spring collection in January 2012. We should be expecting lots of studded leather as well as flimsy girly prints.


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