Sister, Sister.

     TWENTY8TWELVE, THE BRAIN CHILD OF SIENNA AND SAVANNAH MILLER BLEW US AWAY WHEN IT WAS LAUNCHED BACK IN 2007. ALONG WITH THE ROW, A COUTURE LABEL DESIGNED BY TWINS MARY-KATE AND ASHLEY OLSEN, WHICH WAS NAMED AFTER THE INFAMOUS SAVILE ROW. AFTER PROVEN HUGE SUCCESS, IT IS TRUE THAT WORKING WITH A SIBLING IS THE WAY FORWARD, AFTER ALL, WHO KNOWS YOU BETTER THAN SOMEBODY YOU'VE KNOWN ALL YOUR LIFE?

Savannah and Sienna Miller

Mary-Kate and Ashley Olsen

AND WITH THAT, COMES THE BIRTH OF 'LUCY IN DISGUISE'. SISTERS LILY ALLEN AND SARAH OWEN LAUNCHED THEIR FIRST COLLABORATED COLLECTION IN A POP-UP SHOP IN SELFRIDGES WITH GREY GOOSE COCKTAILS. THEIR SHARED PASSION FOR FASHION AND LOVE OF SOURCING AND HOARDING VINTAGE FINDS LED TO A DESIRE TO SHARE THIS WITH THE WORLD. THE AIM OF LUCY IN DISGUISE IS TO MAKE VINTAGE STYLE ATTAINABLE. THE STORE IS LIKE A JOURNEY THROUGH THE DECADES EXPRESSED VIA FASHION. NOW OPENED IN COVENT GARDEN, THIS QUIRKY BOUTIQUE AIMS TO PROVIDE THE FULL 'LUCY EXPERIENCE BY ADDING THE FINISHING TOUCHES TO YOUR LOOK AT THE BLOW DRY BAR DOWNSTAIRS AND AT THE VINTAGE SALON WHERE YOU ARE PAMPERED TIL YOUR HEARTS CONTENT.

www.lucyindisguiselondon.com

         

10-13 KING STREET
COVENT GARDEN
LONDON
WC2E 8HN
TELEPHONE: 0207 240 6590